Project 2: Mobile App Concept Research

ROLE: UX researcher 

Led planning, moderated, assisted with analysis, assisted with reporting, created wireframe mockups, presented to executives

METHODS: Evaluative research, mixed-method, interviews, iterative usability testing, survey, mobile app concept / prototype research, lab-based / remote moderation, in-home / remote accessibility research 

OUTCOMES: Improved usability, enhanced experience

TOOLS: Microsoft Office, usability lab (in-person sessions), video equipment (in-home sessions), Discuss.io & Zoom (remote sessions)

SKILLS: Logistics, strategy, research, data analysis, client management, empathetic moderating, wireframing, executive presentation

To best understand the participants' experience during each session, I decided to use a mixed-methods approach:

• Qualitative interview: At the start of each session, I would interview the participant to understand how they typically use their insurance tools and what they need out of those tools.
• Usability testing: During the sessions, I followed a more traditional usability study format to observe their behaviors going through the site / app / prototype and to probe their experience.
• Quantitative survey: At the end of the session, I asked each participant to fill out a short questionnaire with rating questions and feedback so we could assess their overall sentiments about the site experience. Due to the number of participants (around 30 per study), the results from the survey were reported as directional feedback in a visual format.
• Contextual inquiry / Accessibility research: As part of the research, I would also go into people's homes to gather feedback on how well the site worked with the accessibility tools such as JAWS, ZoomText, mouth sticks, SmartNav head mouse, etc.
• Remote research: During Covid, the studies all took place in remote settings.