Project 5: Product Research

ROLE: UX researcher / Lead researcher 

Led planning, led junior researcher, moderated, assisted with analysis, assisted with reporting, presented to executives

METHODS: Evaluative research, mixed-method, interviews, usability testing, survey, preference testing

OUTCOMES: Identified loading behaviors, created a user-centric blueprint, devised a user education strategy

TOOLS: Microsoft Office, usability lab (in-person sessions)

SKILLS: Logistics, strategy, planning, moderation, data analysis, reporting, leadership, client management & education, executive presentation

The client requested research in multiple locations with participants in two of their marketing segments. We decided to conduct research at a facility in Beverly Hills so the project team could observe and in Chicago so we could tap into the high number of people who met the criteria of their preferred marketing segments. 

To best understand the participants' experience, I decided to use a blended approach of methods during each 75-minute session including: 

• Qualitative interviews: Before the sessions, we asked each participant to send photos of their current dishwasher racks when loaded. During the sessions, I was then able to better discuss what works and doesn't work well with their current dishwasher racks and to understand their future needs and wants.
• Usability study: I followed a more traditional usability study format to observe their behaviors while loading the dishwasher and to gather any feedback along the way.
• Quantitative survey: After loading one of the dishwashers, I asked them to fill out a short questionnaire including metrics and feedback so we could assess their overall sentiments about each version. I repeated this for each version and provided an overall questionnaire at the end of the session. Due to the number of participants (12 per location), the results from the survey were reported as directional feedback in a visual format.